KITQUEEN

KitQueen is the dedicated women's sport and activewear division of KitKing Group, created to address the evolving needs of female athletes, teams, clubs, schools and sporting organisations.

Built on the belief that women and girls deserve the same level of investment, choice and expertise as their male counterparts, KitQueen provides specialist teamwear, training wear, leisurewear and retail solutions designed specifically for the female sporting community.

Since its launch, KitQueen has established partnerships with sports clubs, governing bodies, educational institutions and community organisations, supporting participation and performance at every level, from grassroots programmes through to elite competition.

A Specialist Approach

While benefiting from the scale, infrastructure and expertise of KitKing Group, KitQueen operates with a distinct focus on women's sport.

The brand understands the unique requirements of female athletes and works closely with leading sportswear partners to provide products, sizing, fit considerations and retail experiences that better serve the women's market.

This specialist approach enables organisations to offer their players, teams and supporters products that are tailored to their needs while strengthening engagement and participation within women's sport.

Beyond Teamwear

KitQueen delivers far more than apparel.

The brand provides a complete ecosystem of solutions that help sporting organisations develop their identity, engage their communities and generate sustainable revenue streams, including:

Bespoke teamwear and playing kit solutions
Club and organisation retail programmes
E-commerce and online club shops
Merchandise and supporter wear
Educational and participation initiatives
Brand development and activation support

By combining specialist women's sport expertise with the wider capabilities of KitKing Group, KitQueen helps organisations build stronger connections with athletes, participants and supporters.

Driving Growth in Women's Sport

Women's sport continues to experience unprecedented growth across participation, visibility and commercial investment. KitQueen was created to support and accelerate that momentum.

Through strategic partnerships, innovative retail solutions and a commitment to increasing access and representation, the brand plays an important role in helping clubs and organisations create inclusive environments where athletes and communities can thrive.

Why KitQueen matters to KitKing Group

As a key brand within the KitKing Group portfolio, KitQueen reflects the Group's commitment to delivering best-in-class experiences across every sector of sport.

Together with the Group's wider brands and services, KitQueen supports the mission of making sport more accessible, more inclusive and more commercially successful for organisations throughout the UK and beyond.