ABOUT US

30+ years working with sports brands to reach athletes and fans.

The Team Behind The Team.

Behind every successful sports organisation is a network of trusted partners making performance possible.

At KitKing Group, we're proud to be one of them.

We work behind the scenes to connect the world's leading sports brands with governing bodies, professional clubs, universities, schools, grassroots organisations and athletes, delivering the expertise, infrastructure and support that help sport thrive.

We're more than a supplier. We're a strategic partner.

Our role is to help organisations access global teamwear brands and build programmes that work for the long term. From retail and ecommerce to fulfilment, personalisation and account management, we provide the people, systems and experience that allow our partners to focus on what they do best.

Four Specialist Brands. One Shared Standard.

Every organisation has different ambitions, which is why KitKing Group brings together four specialist businesses, each serving a distinct part of the sporting landscape.

KitKing Pro partners with professional clubs and sporting organisations to deliver retail, ecommerce, fulfilment and merchandise solutions that enhance the supporter experience.

KitKing Education works with schools, colleges and universities to create professional teamwear programmes supported by dedicated online shops and expert account management.

KitKing gives clubs and players access to premium teamwear through an on-demand online platform with personalisation and fast, reliable service.

KitQueen is dedicated to advancing women's sport, championing female athletes through specialist teamwear, meaningful partnerships and greater visibility across every level of the game.

Built on Partnership

We believe the best results come from working together.

That's why we invest in lasting relationships with our partners, our people and the global brands that trust us to represent them. Every solution we deliver is shaped around our partner's goals, combining commercial thinking with operational excellence to create value beyond the kit itself.

Whether we're supporting a Premier League academy, a leading university, a local grassroots club or the next generation of athletes, our commitment is the same: to deliver exceptional service and build partnerships that stand the test of time.

Because every great team deserves a great team behind it.