KITKING

For more than three decades, KitKing has helped sporting organisations source matchday kits, training wear, leisurewear and equipment tailored to their requirements and budgets. 

The business has built a strong reputation within grassroots sport by combining leading brand partnerships with specialist teamwear expertise. Its scalable service model supports both individual purchases and larger club-wide programmes, enabling organisations of all sizes to access professional-quality products and services. 

Helping Teams Build Their Identity 

A key differentiator within the KitKing proposition is its in-house personalisation capability. 

Professional print and embroidery services enable clubs and organisations to create consistent, professionally branded teamwear programmes through: 

• Club badge application 
• Sponsor branding 
• Player names and squad numbers 
• Initials and individual identification 
• Custom team branding 

By integrating personalisation directly into the ordering process, KitKing helps clubs strengthen their identity while maintaining a streamlined customer experience. 

Dedicated Ecommerce Platforms for Sports Organisations 

KitKing provides bespoke online club shops that allow sports organisations to offer teamwear directly to their members. 

These managed ecommerce environments reduce administrative workload for clubs while giving players, coaches, volunteers and supporters convenient access to approved apparel and merchandise throughout the year. 

The solution combines branded storefronts, product management, order fulfilment and customer service within a single platform. 

Beyond Teamwear 

In addition to apparel, KitKing supplies a broad range of training and matchday equipment from leading specialist suppliers. 

Product categories include: 

• Training footballs and match balls 
• Coaching equipment 
• Cones and markers 
• Agility and conditioning equipment 
• Goals and accessories 
• Medical and first-aid products 
• Storage and carry solutions 
• Hydration equipment 

This wider product offering enables clubs to source both teamwear and operational equipment through a single supplier. 

Technology-Enabled Ordering 

At the heart of the KitKing proposition is a customer-focused ecommerce platform designed specifically for teamwear purchasing. 

The platform enables customers to: 

• Browse extensive product catalogues 
• Access teamwear collections by sport and brand 
• Configure personalised garments 
• Request quotations for larger orders 
• Complete purchases online 

Combined with experienced sales support, this digital capability allows KitKing to efficiently serve both individual customers and larger club accounts at scale. 

KitKing plays a vital role within the Group's portfolio by providing: 

• A direct-to-consumer sales channel 
• Deep engagement with the grassroots sports market 
• Long-established relationships with clubs and sporting organisations 
• Strategic partnerships with leading teamwear brands 
• Ecommerce and digital fulfilment expertise 
• Scalable club shop and personalisation solutions 

Through its strong presence in grassroots sport, KitKing extends the Group's market reach while creating long-term customer relationships that support sustainable growth across the wider business.